Orsato is well known in the international jewellery market. During its 40 years of activity in this field, it has been producing and distributing its high jewellery collections in 50 countries. Love for harmony, beauty and art in all its expressions are at the basis of Riccardo Orsato’s love for jewels. After years of appraised work for third parties, this tireless researcher and founder of the company, decided to create his own brand: Gloria De Lor. His overall view skills and ability to focus on the high quality of manufacture and service are the strong points of Gloria De Lor. The expert work of a team of ardent devotees of jewellery has given birth to unique collections, stylistic masterpieces exhibited in the most important jewellers’ windows of the world.

SilviaPiliego comunicazione handled the whole Gloria de Lor project, fromt the design stage to the execution. The logo was created and the corporate image defined, after determining the brand identity. SilviaPiliego drew up the company profile and the product catalogue, taking care of both graphics and contents. SilviaPiliego supervised the designers’ creative work and followed the design stage up to the execution. It also took care of the international registration of the brand, the packaging, the press campaign and the projects for the new trade fair stand.

ACTIVITIES:

brand development	brand identity	communication strategy
copywriting	product development	creative strategy
art direction	media plannig	media buying
international fairs