Pregio Hotels was a consortium of top range hotels characterised by high historic, achitectural, environmental and service values. Indeed, its associates are all 4-star hotels (or higher) and are set in real estates of historic significance, located in geographical areas og high historic and artistic value. The added value is given by its Gourmet cuisine, its rich selection of wines and qualified well-equipped SPAs.
Pregio Hotels entrusted SilviaPiliego comunicazione with the brand communication activities, which led to rhe organisation of press events in the associated hotels, the creation of a corporate and product press office and the drawing up of a detailed media plan.
ACTIVITIES:
customer journey | brand identity | madia plannig |
storytelling | copywriting | press office |
pr | press event |